Privacy Policy
American Farmland Trust (farmland.org)
American Farmland Trust (“AFT,” “we,” “our,” or “us”) understands how important privacy is to our supporters. We are committed to protecting your privacy and ensuring you understand how your information is collected, used, and safeguarded.
1. Our Commitment to Privacy
American Farmland Trust does not sell, rent, exchange, or otherwise disclose personal information about our donors or website visitors to third parties for their own marketing or commercial purposes.
We collect only the information necessary to operate our organization, communicate with supporters, and improve our work.
2. Information We Collect
Information You Provide
Name, mailing address, email address, and phone number
Donation and transaction details
Communication preferences
Event registrations, survey responses, or other submitted information
Automatically Collected Information
IP address and general location (city/region)
Browser, device, and operating system
Pages visited, time on site, referring URLs
This information is used to analyze traffic patterns and improve our website.
3. How We Use Your Information
We use your information to:
Process donations and provide receipts
Communicate about programs, events, and impact
Respond to inquiries
Improve website performance and outreach
Maintain records and comply with legal obligations
4. Email Communications
You will not receive unwanted spam from AFT. All emails include an unsubscribe link, or you may contact us at [email protected] or 1-800-431-1499.
5. Cookies and Tracking Technologies
We use cookies, pixels, and similar technologies to:
Improve website functionality
Analyze traffic and usage
Support outreach and advertising
You can control cookies through your browser settings. Disabling cookies may affect site functionality.
6. Analytics (Google Analytics)
We use Google Analytics (including GA4) to understand website usage. This includes pages visited, time spent, and general geographic region.
Learn more: https://policies.google.com/technologies/partner-sites
Opt out: Google Analytics Opt-out Browser Add-on
7. Digital Advertising and Remarketing
We may use platforms such as Google Ads and Meta (Facebook/Instagram) to:
Measure campaign effectiveness
Show relevant messages based on website visits
Manage preferences:
8. Monetary Transactions and Security
Sensitive data (e.g., credit card information) is encrypted using SSL or similar industry standards. Data is stored securely and access is limited to authorized personnel.
9. Third-Party Service Providers
We use trusted vendors for services such as payments, email, analytics, and hosting. They are required to protect your information.
10. Donor Recognition and Anonymity
We may recognize donors publicly unless anonymity is requested.
11. Your Privacy Rights
Depending on your location, you may have rights regarding your personal information.
For All Users
You may:
Opt out of communications
Request access, correction, or deletion of your data
Request donor anonymity
California Residents (CPRA Rights)
You may request:
Access to categories and specific pieces of personal information collected
Deletion of personal information (subject to legal exceptions)
Correction of inaccurate information
Information about how your data is used
AFT does not sell or share personal data for cross-context behavioral advertising as defined under California law.
12. Data Retention
We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.
13. Do Not Track Signals
Our website does not currently respond to Do Not Track browser signals.
14. Children’s Privacy
We do not knowingly collect information from children under 13.
15. Changes to This Policy
We may update this policy periodically. Updates will be posted with a revised effective date.
16. Contact Us
American Farmland Trust
Email: [email protected]
Phone: 1-800-431-1499
Website: https://farmland.org
