Washington DC, July 2, 2013 — Just as Americans begin to embrace the advantages of local farmers markets, many of these markets may be in danger of disappearing. American Farmland Trust’s I Love My Farmers Market Celebration draws attention to a stark reality — once farmland is paved over, it is lost forever. Moreover, the farmland closest to urban centers is at the highest risk of being bulldozed.
As Susan Sink, Vice President of Development and External Affairs at American Farmland Trust states, “Far too few Americans understand the threats facing family farms and farmers markets. We created the ‘I Love My Farmers Market’ infographic to help local food consumers go beyond their appreciation for fresh local food and see the bigger picture of how keeping farmers on the land benefits us all.”
The infographic can be downloaded and viewed at www.farmland.org/infographic. The infographic released today is one of the ways I Love My Farmers Market Celebration is rallying support for farmers markets and family farmers.
As Randii MacNear, farmers market manager for the Davis Farmers Market in Davis, California explains, “American Farmland Trust is profoundly changing how people think about farmers markets with this celebration. Making the connection between shopping at farmers markets and keeping family farmers on the land is not something that every shopper is aware of, but it is something that everyone who eats should feel passionate about. Shopping at farmers markets allows all of us to make a real difference. How often do we have a chance to make an impact on how the world works? The I Love My Farmers Market Celebration highlights the important role that farmers markets play to keep family farmers on the land.”
The I Love My Farmers Market Celebration encourages consumers to pledge to support family farmers by visiting www.lovemyfarmersmarket.org and signing an online pledge form. A pledge is a commitment to spend $10 at your farmers market. Each week one participant and their favorite farmer will be selected to each receive a free No Farms No Food® hat.
Your pledge can help your farmers market earn national recognition. State rankings will be released at the beginning of July and markets with the most pledges will be featured on American Farmland Trust’s up-to-the-minute 100 Most Celebrated Farmers Markets list on a leaderboard a few weeks later.
The I Love My Farmers Market Celebration is part of the American Farmland Trust’s No Farms No Food® Campaign. The celebration marks the fifth year that American Farmland Trust has hosted a summer-long event to honor our nation’s hardworking family farmers and to raise the national awareness about our bountiful farmers markets. For more information on the I Love My Farmers Market Celebration or to pledge, visit www.lovemyfarmersmarket.org.